To enable this feature, find the following settings under Contact Form Settings

 

First set Enable SalesForce Leads to "Yes", then add your Salesforce-provided Organization ID (OID).

To obtain your SalesForce OID, log into SalesForce and go to Setup > Administer > Company Profile > Company Information.

Leads submitted via the store locator interface will now appear within SalesForce as Leads, as shown here:

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