The Analytics > Heat map tracks the latitude and longitude that corresponds to a user's search. For example, if a user searches for 53211, this will place a dot on the Heat map at the geographic center of 53211. The heat map does not plot your locations, it displays demand based on what your users are searching for.
To load the heat map, click Analytics > Heat Map
To filter by date, or by a specific interface, select the options from the search form provided.
To export the raw data, click Export.
The heat map does not record searches for search actions like map movements which may trigger a new search in certain templates. It only records searches where user typed in a geographic search term and clicked "Submit"