Applies To Enterprise accounts only
Introduction
The Account Performance Report is a monthly summary email sent automatically to Enterprise Administrators and Group Administrators. It provides insight into locator performance and lead activity over the previous 30 days.
This report highlights changes in key engagement metrics such as Clicks to Call, Directions, and Leads, helping account managers quickly identify trends in user interaction and lead response.
Report Overview
The report includes a performance summary at the top, displaying metrics with the most significant change compared to the previous 30-day period.
The subject line dynamically reflects the top change.
Example: MetaLocator Performance: Directions clicks have decreased by 9%.
Eligibility Requirements
The Account Performance Report is sent automatically to qualified users meeting the following criteria:
Account is active
At least one published interface
At least 20 leads or 1,000 page views in the reporting period
A valid Analytics ID
Account registered for more than 31 days
Group Administrator reports include analytics limited to the ItemIDs accessible through group membership.
Metrics Included
Each Account Performance Report includes the following metrics:
Metric | Description |
Clicks to Call | Number of times users clicked a phone link on a locator. |
Website Clicks | Number of clicks from the locator to an external website. |
Open Marker Window | Number of times users opened a map marker’s info window. |
Directions | Number of times users requested driving directions. |
Details | Number of clicks to view detailed location information. |
Pageviews vs. Visits | Pageviews represent total locator loads; Visits represent unique sessions. |
Searches | Number of searches performed within the locator. |
Location Searches | Number of searches using a geographic term such as city, postal code, or country. |
Total Leads | Total number of lead submissions received. |
Total Tracked Leads | Leads with associated tracking data, such as source or campaign. |
Spam Count | Leads flagged as spam by automated filters. |
Total Acknowledged | Leads confirmed as acknowledged. Learn more about Lead Acknowledgement Tracking → |
Total Ignored | Leads that remain unacknowledged after a defined time period. |
Average Leads per Day | Average number of leads received daily. |
Average Acknowledgement Time | Average time between lead submission and acknowledgment. |
Leads per Location | Average number of leads per published location. |
Leads per Sender | Average number of leads per unique sender. |
For a detailed guide on interpreting analytics, see Introduction to MetaLocator Analytics →.
Report Delivery
Frequency: Monthly (every 30 days)
Delivery Method: Email notification from MetaLocator
Data Source: Analytics and Lead Dashboard modules
Summary
The Account Performance Report provides Enterprise administrators with a concise, data-driven summary of locator and lead performance. By highlighting trends and shifts in engagement, this automated report supports proactive management of leads, locations, and interface performance.