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Tracking Location Impressions

Written by Michael Fatica

When a location is displayed in the search results, you may want to track that as a separate event. These events don't indicate any user interaction, but are often referred to "Impressions".

To setup tracking for location impressions:

  1. Open the Interface Builder

  2. Under Analytics, set "Track Impressions?" to Yes.

  3. Under Results > Edit List > click Add Field and choose Impression Tracker from the Special Fields tab. This will insert an invisible tracker field into the results card.

The impression event will appear in the Analytics dashboard under the Content Piece Widget. You may need to add this to your Analytics dashboard if it's not displayed.

The values tracked by the Impression Tracker field can be customized by modifying the value of the "data-content-piece" field as shown below in the Field Template editor.

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