When creating a crowdsourced database, sometimes an email, web or social media campaign is involved to request that users create or update a profile.

Campaigns may have different goals. Common campaigns include:

  1. Registration Campaigns - Requesting that users join and create a new location

  2. Claim Campaigns - Requesting that users join and claim specific locations

Ideally all campaigns should support all scenarios and provide the appropriate calls to action for end users. It is important to remember that users will commonly not recall whether they have a profile in the locator or not. Invitation emails may have been forwarded, former contacts may no longer be avaiable etc.

Registration Campaigns

The campaign call-to-action link can trigger the User Registration form by including the parameter shown below:

https://yourwebsite.com/locator?ml___ml_trigger_registration=1&utm_source=newsletter&utm_medium=email&utm_campaign=spring2023 


The ml___ml_trigger_registration=1 parameter causes the system to:

  1. Immediately open the Registration Form dialog

  2. Open the Crowdsourcing Form after the user completes the Registration Form to an empty form, ready for the user to add a new location.

Claim Campaigns

A claim campaign is used when you have specific locations in MetaLocator which should be updated by specific users. This implies that you can create a dynamically-generated link which requests that a specific user claim and update a specific location.

https://yourwebsite.com/locator?ml___ml_trigger_claim_form=123456789&utm_source=newsletter&utm_medium=email&utm_campaign=spring2023 

The ml___ml_trigger_claim_form=nnnn parameter causes the system to:

  1. Immediately open the Registration Form dialog

  2. Open the Crowdsourcing Form after the user completes the Registration Form pre-loaded with the location with ID specified.

Campaign UTM Parameters

UTM parameters can be included in user-provided campaign links.

https://yourwebsite.com/locator?ml___ml_trigger_registration=1&utm_source=newsletter&utm_medium=email&utm_campaign=spring2023

They will be stored along with the created user if the Registration Form is updated as shown below. UTM Parameter fields are not visible to the end user.

When configuring UTM Parameter fields, be sure to specify a unique custom field to store the data.

The UTM Parameter fields will be stored alongside other Custom Registration Fields in the User Manager.

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