About Lead Unsubscribe
Sending inquiries to partners that don't respond can be frustrating for your customer. This can also be frustrating for the partner if they aren't interested in those leads. This can occur for many reasons such as:
The recipient no longer works for the partner
The partner used a personal email address
The leads don't meet their business size threshold
They no longer stock your product
Allowing lead recipients to unsubscribe provides a way for dealers and partners to stop unwanted incoming lead emails. It's a regulatory requirement and the right thing to do.
After the lead recipient clicks unsubscribe in the on the footer link, they will see this message:
Administrators will see a new record added under Lead Blocks as shown, indicating the user's email address.
Administrators will also see an email-based notification.
What to do when a recipient unsubscribes?
When user unsubscribes it communicates a desire from the owner of an individual email account to no longer receive these lead emails.
MetaLocator will respect the request and stop sending emails to that unsubscribed email account. However, we do not alter your data, or unpublish the location record. This means you may have records in your locator which have unsubscribed, but are still showing an "Email" or "Contact" button which displays a lead form.
Click "View Unsubscribe" in the notice sent above, to view the email address that was unsubscribed. Click the email address to search your location data for any contacts associated with that email address.
Modify the location, or locations, with the unsubscribed email address to updated contact information, or un-publish the location.
What if a user submits a lead to an unsubscribed location?
If a visitor to your locator fills out the lead form for a contact that has unsubscribed, the lead will not be delivered. Instead, administrators will receive a notice as shown below:
Undeliverable leads will also show with a red warning on the back-end under Leads > All Leads as shown below:
Ideally, administrators should respond quickly to unsubscribe requests to either update the location contact information or unpublish the record. This avoids situations where prospective customers may attempt to contact locations that have unsubscribed.
Customizing the Unsubscribe Link
To manually add an unsubscribe link to your lead emails, or Lead Notifications, insert this link:
<a href="%%UNSUBSCRIBE%%" target="_blank">Unsubscribe from this list</a>
in HTML code the Lead Email Body Template or the Lead Notification Template as shown below. That special placeholder will be replaced with a link to unsubscribe.
If that placeholder is not found in the template, it will be added just before the closing body tag automatically.
