For Enterprise Customers leveraging our Lead Acknowledgment features, the "Average Response Time" is captured based on when a given recipient acknowledges a lead.
We use this data to report the overall average response time in the dashboard as an aggregate and on a per-recipient basis. This helps our users understand how quickly customers are getting replies to their inquiries.
This data can also be used in the locator results, in order to inform the prospective customer regarding the historical response time for that result. As shown below, this helps set expectations regarding a typical response to the customer inquiry:
To add this field to the results, follow these instructions.
Open the Interface Builder
Click Results > List (or whichever template is preferred),
Click Add Field
Choose Average Response Time
Possible outcomes and language constants are below:
LOCATOR_AVERAGE_LEAD_RESPONSE_TIME_MINUTES="Usually responds within minutes"
LOCATOR_AVERAGE_LEAD_RESPONSE_TIME_DAY="Usually responds the same day"
LOCATOR_AVERAGE_LEAD_RESPONSE_TIME_WEEK="Usually responds within a week"
If no response time is available, no output is displayed as in the example shown in the second result above.